MoryouMoryou
Brand system

Moryou UI Kit

The living identity for Moryou: colors, type, components and the building blocks of every gift. Premium, emotional, global. Built mobile-first.

Symbol and logo

The mark is an M formed by an opening envelope with a spark at its heart: a gift that opens in layers. Primary assets below; the inline SVG mark is used for small decorative accents.

Moryou lockup on light
Moryou lockup on dark
MoryouApp mark (on light)
MoryouApp mark (on dark)
Inline SVG accent
MoryouMoryou

Opening layers

The proprietary visual language. A gift is shown as layers that open: letter, photo, song, secret, surprise. Used in the hero, create flow and demos instead of a generic device mockup.

For Ana

A letter to open

Photos you'll recognize

Your song, playing

A secret to unlock

A final surprise

Memory stack (photo treatment)
the fika
first trip
our song

Occasion skins

Each occasion gets its own atmosphere from one matrix (occasion-skins.ts): gradient, accent, symbol, dominant layer, motion and texture. The platform stays Moryou; the mood changes.

christmas
letter · snow · lights
love
story · cinematic · soft-noise
birthday
gallery · confetti · stars
mothersDay
garden · bloom · petals
fathersDay
story · drift · paper
friendship
gallery · pulse · soft-noise

Theme and style system

Theme is the occasion. Style is the emotional and visual direction inside it. Template is the concrete build. Each style carries its own palette, voice, narrative, blocks, music and unlock rules (config in @moryou/types, projected to the DB by the seed).

Christmas

seasonal · warmth, family, wonder, nostalgia
Warmth

Warm Christmas Letter

Read it slowly. It feels like home.

voice: warmletter_firstsingle_trackplan: premium
herolettergallerymusic-playerfinale
Delight

Snowy Gift Box

Open it, one box at a time.

voice: playfulcountdown_revealplaylistplan: premium
heromissiongalleryvaultfinale
Belonging

Family Fireplace

Gather everyone around it.

voice: nostalgictimeline_journeysingle_trackplan: signature
herogallerytimelineletterfinale

Anniversary

romantic · devotion, intimacy, memory, us
Devotion

Cinematic Love Story

Press play on us.

voice: elegantcinematic_chapterssingle_trackplan: signature
herotimelinegallerymusic-playerfinale
Nostalgia

Radio Memories

Now playing: the two of you.

voice: nostalgicradio_episoderadioplan: signature
heromusic-playertimelineletterfinale
Intrigue

Secret Vault

Only you can open this.

voice: deepsecret_vaultsingle_trackplan: signature
heromissionquizgalleryvaultfinale
Tenderness

Animated Scrapbook

Some memories just need to be kept.

voice: nostalgicscrapbook_albumsingle_trackplan: premium
herogallerylistletterfinale
Intimacy

Elegant Letter

Some feelings deserve space.

voice: elegantletter_firstsingle_trackplan: premium
heroletterfinale

Birthday

celebration · joy, celebration, recognition
Joy

Birthday Memories

A whole life, on exhibit.

voice: celebratorytimeline_journeyplaylistplan: premium
heroquizgallerytimelinefinale
Fun

Party Journey

Earn your surprise.

voice: playfulcountdown_revealplaylistplan: premium
heromissionquizcountdownvaultfinale
Grace

Elegant Birthday Letter

Fewer words. More meant.

voice: elegantletter_firstnoneplan: essential
heroletterfinale

Mother's Day

family · gratitude, tenderness, roots
Gratitude

Mother's Garden

Plant the garden, memory by memory.

voice: gratefulgarden_of_memoriessingle_trackplan: premium
herogallerytimelineletterfinale
Gratitude

Gratitude Letter

Just say it, clearly.

voice: gratefulletter_firstnoneplan: essential
herolettergalleryfinale
Togetherness

Family Album

From all of us, in one place.

voice: warmscrapbook_albumsingle_trackplan: premium
herogallerylisttimelinefinale

Friendship

friendship · loyalty, history, humor, belonging
Loyalty

Friendship Anthem

Every friendship has a soundtrack.

voice: playfultimeline_journeyplaylistplan: premium
heromusic-playertimelinegalleryfinale
Belonging

Inside Jokes Vault

If you have to explain it, you are not in.

voice: funnysecret_vaultnoneplan: premium
heromissionquizvaultfinale
Gratitude

Friendship Letter

Say the quiet part, on purpose.

voice: warmletter_firstnoneplan: essential
heroletterfinale

Proposal

romantic · anticipation, devotion, the question, forever
Devotion

Cinematic Proposal

Lead them to the moment, scene by scene.

voice: romanticcinematic_chapterssingle_trackplan: signature
herotimelinegalleryletterfinale
Anticipation

The Question Vault

Earn each memory. The last one asks.

voice: romanticsecret_vaultnoneplan: signature
heromissionlettervaultfinale
Intimacy

Proposal Letter

The words first. Then the question.

voice: romanticletter_firstnoneplan: premium
herolettergalleryfinale

Anniversary pilot demos

Five complete, navigable experiences from one shared briefing (Lucas & Ana). Same theme, five different emotional products. Open them to compare.

Cinematic Love Story

Voice: elegant · Interaction: start the film

Different: scenes, title cards, credits

Plan: signature · /g/demo-anniversary-cinematic

Open demo
Radio Memories

Voice: nostalgic · Interaction: tune in + quiz

Different: host voice, episodes, equalizer

Plan: signature · /g/demo-anniversary-radio

Open demo
Secret Vault

Voice: deep · Interaction: unlock journey

Different: gates, earn each memory

Plan: signature · /g/demo-anniversary-vault

Open demo
Animated Scrapbook

Voice: nostalgic · Interaction: open album, sticker

Different: polaroids, notes, tape

Plan: premium · /g/demo-anniversary-scrapbook

Open demo
Elegant Letter

Voice: elegant · Interaction: open envelope

Different: silence, space, one letter

Plan: premium · /g/demo-anniversary-letter

Open demo

The brand

Moryou, read it as “more you.” Every gift carries more of the person, the story and the feeling.

Tagline

Digital gifts made more you.

Concept

Not “use our AI tool.” The promise is emotional: turn memories into an interactive experience someone opens, explores and never forgets.

Tagline variations
  • Create a gift that feels personal.
  • Not just a message. A journey.
  • Your story, beautifully gifted.
Voice (EN)

Warm, confident, never saccharine. We speak like a thoughtful friend who happens to have great taste.

Voz (PT)

Calorosa e elegante. Emocional sem ser piegas. “Mais que uma mensagem. Uma jornada.”

Color

Sophisticated base: deep purple, lavender, night blue, warm off-white. Rose/coral are reserved for romance templates, never the platform identity.

Brand
Primary#6B4FA0Deep purple, brand core
Primary Strong#4A357A
Lavender#B7A6D6
Night#14101FImmersive gift backgrounds
Night Blue#1B2440
Accents (templates)
Burnt Rose#C45D7CRomance templates
Coral#E9896B
Champagne#E9A06B
Gold#C9A24B
Surfaces & text
Background#FAF7F2Warm off-white
Surface#FFFFFF
Surface 2#F4EFE7
Border#E7E0D6
Ink#1A1721Soft black text
Muted#6E6878
States
Success#3F8F6B
Warning#C98A2B
Danger#C0463F
Info#3A6EA5
Gradients
moryou-gradient
moryou-aura
moryou-night

Depth & atmosphere

The techniques that give Moryou emotional weight: layered glows, glass, grain, ambient particles and the immersive night surface used by gift sites.

Light atmosphere + glass

Used on landing, UI kit and create.

Immersive night + glass-strong

The surface every gift site lives on.

Shimmer headline

Made more you

Radio-style player (gift sites)
Moryou FM · Paused

Our song

December

Typography

Inter for interface clarity. Fraunces (serif) for emotional, headline and letter moments.

Display / Headline · Fraunces

A gift made more you.

Subheadline · Fraunces

Turn memories into a journey.

Body · Inter

Moryou turns your photos, words and music into a personal website, an interactive gift someone opens and explores.

Small / caption

Made with Moryou · moryou.app

Label

For every moment

Button text

Create your gift

Emotional quote / letter
“I passed my whole life thinking you took care of me, and only now do I see you also taught me how to care.”

Components

The product kit, ready for real screens.

Buttons
Form fields
Badges & status
NeutralPrimaryAccentPremiumOutline
DraftGeneratingPreviewPublishedBlocked
Alerts
Heads upYour gift is private and hidden from search by default.
PublishedYour gift is live. Share the link or the QR code.
Almost thereAdd at least one photo to continue.
Payment failedWe couldn't process your card. Try again.
Progress & steps
Building your gift66%
  1. 3
  2. 4
Tabs

Pick what you're celebrating.

Product cards
🎄ChristmasA warm family letter.
Christmas

Interactive Christmas Letter

lettersnow
1

Share your story

A few guided questions.

Essential
Free

A beautiful single-page gift.

  • AI text
  • 6 photos
  • QR code
PremiumMost loved
$19

Journey, unlocks and AI imagery.

  • 20 photos
  • Journey
  • Custom URL
  • No branding
Signature
$49

AI voice and cinematic feel.

  • AI voice
  • Cinematic
  • Human review
Mock widgets

Our song

The one from that night

No. Everything is in the browser. Your gift is a link.

Scan to open the gift

moryou.app/g/demo-christmas-letter

Gift blocks

The building blocks of a generated gift site, shown in a device frame. These render the real components used on /g/[slug].

moryou.app/g/preview
A Christmas gift

There's a letter waiting for you.

Scroll slowly. This one is yours.

From Mom & Dad → Helena

scroll

Dear Helena,

All the way from the North Pole, we see everything, including a little girl who was brave this year.

So this Christmas, we left something special under your tree.

With love, Mom & Dad

A few favorite moments

Our year

  1. March

    No more training wheels

  2. December

    This letter

Our soundtrack

Moryou FM · Paused

Our song

December

One little secret

Type the name only our family calls you.

Which Christmas do you remember most?

Until Christmas morning

-days
-hours
-min
-sec

Your gift is here

Open it.

Merry Christmas.

Mom & Dad

One identity, many occasions

The platform brand stays sophisticated while each occasion gets its own atmosphere.

ChristmasCozy · snow · letters
Valentine'sRomantic · radio · cinema
Mother's DayFloral · delicate · gratitude
BirthdayFestive · museum · quiz
AnniversaryStory · timeline · film
ProposalSuspense · journey · reveal
That's the kit

Ready to opine

Tell us what feels right and what to push further. This is the visual baseline we evolve from.

Sistema do produto

Temas, estilos e fundações

O sistema completo: cada tema tem estilos, cada estilo tem duração-alvo, demo navegável e formulário próprio.

Natal · 3 estilos

Ver piloto

Carta de Natal

~4 min 10 spremium8 perguntas

Caixa de Presente na Neve

~5 minpremium11 perguntas

Lareira em Família

~5 minsignature11 perguntas

Aniversário de Namoro · 5 estilos

Ver piloto

Cinema da Nossa História

~5 min 30 ssignature14 perguntas

Rádio das Memórias

~5 min 30 ssignature13 perguntas

Cofre Secreto

~5 minsignature10 perguntas

Scrapbook Animado

~5 minpremium11 perguntas

Carta Elegante

~4 min 10 spremium11 perguntas

Aniversário · 3 estilos

Ver piloto

Memórias de Aniversário

~5 minpremium26 perguntas

Jornada da Festa

~5 minpremium14 perguntas

Carta Elegante de Aniversário

~4 min 10 sessential7 perguntas

Dia das Mães · 3 estilos

Ver piloto

Jardim da Mãe

~5 minpremium10 perguntas

Carta de Gratidão

~4 min 10 sessential5 perguntas

Álbum de Família

~5 minpremium12 perguntas

Amizade · 3 estilos

Ver piloto

Hino da Amizade

~5 minpremium7 perguntas

Cofre das Piadas Internas

~5 minpremium6 perguntas

Carta de Amizade

~4 min 10 sessential6 perguntas

Pedido de Casamento · 3 estilos

Ver piloto

Pedido Cinematográfico

~5 minsignature8 perguntas

O Cofre da Pergunta

~5 minsignature6 perguntas

Carta de Pedido

~4 min 10 spremium7 perguntas

Duração / pacing

Régua técnica de ~5 min por experiência. Cada estilo tem alvo, mínimo e máximo.

Ver durações

AI

Pipeline com provedor mock, pronto para um provedor real (sem chaves ainda).

Ver prévia

Asaas

Arquitetura de pagamento (Pix primeiro). Adapter e webhook prontos, faltam chaves.

Ver formulários
Jornada do cliente

Do primeiro clique ao presente compartilhado

Real significa que persiste e funciona hoje. Mock significa que percorre tudo mas depende de chave externa (pagamento, IA). Ver docs/customer-journey.md.

1
LandingReal
/<l>CTAs para criar + demos
2
BriefingReal
/<l>/create?theme=&style=Form dinâmico por estilo
3
ContaReal
/<l>/sign-upPedida no fim; respostas mantidas
4
Revisão + planoReal
/<l>/create/reviewEstimativa + plano recomendado
5
CheckoutMock
/<l>/checkout/<orderId>Asaas-ready; Pix dev-mock
6
GerandoMock
/<l>/gifts/<id>/generatingBlocos a partir do briefing
7
ProntoReal
/<l>/gifts/<id>/readyLink público, copiar, QR
8
PainelReal
/<l>/dashboardPresentes + próxima ação
Moryou - Brand & UI Kit